• 小紅書總部

    Visit to the Xiaohongshu Headquarters in Shanghai

    As RED’s official agency, we are thrilled to share that our team just had an incredible visit to the RED headquarters in Shanghai! During our meeting, the RED team provided invaluable insights into the latest platform data and emerging trends. Key Highlights from Our Visit: Latest Platform Data: We were briefed on current user metrics and growth statistics, highlighting [...]

  • IMPORTANT NOTICE

    Please be careful of job posts / group invitations by individuals pretending to be INITSOC It has come to our attention that, recently, impostors tried to recruit with fake jobs and opened fake mission group. INITSOC hereby declares that we never and will not open any mission group, and will only contact candidates by phone or by our official [...]

  • 微信公眾號

    WeChat Official Account: Service Account v.s. Subscription Account

    WeChat is one of the most widely used social media and instant messaging applications in China. Both domestic and international brands and media frequently use official accounts, known as WeChat Public Account (公眾號), for brand promotion and content distribution. WeChat Official Account is divided into two types: Service Account and Subscription Account. Although they share some functional similarities, the [...]

Recent Posts:

INITSOC Got 3 Awards from Loyalty and Engagement Awards 2020

IN News, SCRM|

We are thrilled to announce that Hang Lung’s e-Privilege system has been awarded the “Best Use of Social Media Strategy” Gold Award, the “Best CRM Strategy” Silver Award and the “Best Use of Technology” Bronze Award in Marketing Magazine’s Loyalty and Engagement Awards 2020! With around a year of system [...]

What Makes Your CRM Stand Out?

Case Study, SCRM|

Nowadays, Customer Relationship Management (CRM) is all about making use of social platforms to understand customer behaviours, and coupon marketing is one of the most common CRM strategies that stimulates purchase desires. Combining coupon marketing and  Social CRM (SCRM) system, we can ensure a faster, more personalised and more [...]

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