WHY IS SOCIAL MEDIA MARKETING IMPORTANT IN CHINA?

China is the world’s largest social media market with a highly unique and dynamic landscape. Having the right Chinese digital marketing strategy in place is the single formula for success to stand out in the complex arena.

Over 960 million users worldwide are attracted to the rich array of Chinese social media platforms such as WeChat, Weibo, RED, and Douyin. They have become daily necessities for Chinese users to connect and consume online content from videos, images to text on the distinctive set of Chinese social media platforms.

As social commerce rapidly booms in China, Chinese consumers increasingly rely on opinions and reviews as they search for products and services on platforms such as Meituan Dianping, RED and Zhihu. Influencer marketing has become crucial in influencing Chinese consumers’ purchase decisions as they follow and trust the recommendations of Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs).

Read on as we give you the low-down on the effective social media marketing options in China.

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WeChat Marketing

Most powerful Chinese social network with over 1.24 billion monthly active users, we create the best storefront for you to unlock the world’s largest market. From official account setup, localised content creation, advertising to other trending options, we identify the right WeChat marketing strategies and connect with your prospective Chinese customers with INITSOC’s unique WeChat management system.

Mini Program Development

If you are looking for development to offer online services in China, a Mini Program is your best solution as “sub-applications” that run inside the WeChat ecosystem. From WeChat Pay, e-commerce features, live streaming, CRM/ Membership system to geo-location, Mini Programs have all the necessary capabilities to embed for WeChat stores, loyalty programs, event engagement to interactive games.

RED Marketing

A Chinese equivalent of Instagram, RED is a foremost fashion and beauty social media platform you don’t want to miss out on. The app attracts 100 million young, female shoppers mainly from top-tier cities to learn about beauty and fashion trends, read product reviews and discover brands. We’ll create social buzz and a word-of-mouth effect with our network of influencers to appeal to the local audience.

Meituan Dianping Marketing

Meituan Dianping is a leading platform serve as travel handbook where your brands get noticed by Chinese tourists, they discover, book, and review travel services such as restaurant and hotel bookings, attraction tickets, you name it. Thanks to the strong backing from Tencent, brands can enjoy further exposure and provide a seamless shopping experience through Meituan Dianping’s integration with WeChat and WeChat Pay.

Douyin Marketing

Douyin, also widely known as TikTok outside of China, is a short video-sharing app popular among young Chinese consumers. Using algorithms to push your content on users’ feeds, its latest integration with China’s top online shopping sites such as JD.com and Taobao can also boost your sales through e-commerce.

Weibo Marketing

A Chinese equivalent of Twitter, Weibo is an open platform where Chinese users catch up on trends and enjoy entertaining content from brands and influencers. What keeps Weibo valuable to your Chinese social media strategy is it is an effective way to increase brand awareness and engagement.

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Media & KOL marketing

Often seen as trustworthy in their professional fields, KOLs have the power to influence followers’ decision-making to purchase your brand’s product. We pride ourselves on our B2B and B2C KOL solutions with an extensive network of influencers and vertical media to help promote your brand and increase sales.

China Advertising

Chinese social media advertising is the best way to fast-track your brand’s success, a wide array of ad formats and advanced targeting options on social media platforms and search engines such as Baidu, So360 and Sogou, so you can target and drive traffic from the most relevant audiences.

WeChat Marketing

Mini Program Development

RED Marketing

Meituan Dianping Marketing

Douyin Marketing

Weibo Marketing

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Media & KOL marketing

China Advertising

Our Previous China Digital Marketing Projects

We develop the best and bespoke strategies and campaigns through multiple channels to achieve great success for our world-class clients across a wide range of sectors. Our extensive advertising and influencer networks with data intelligence mean your Chinese brand presence is in good hands with us.

Why INITSOC?

As an award-winning digital marketing agency, we know the plethora of opportunities and complex landscape of Chinese social media marketing may give international brands mixed feelings of excitement and agitation. Our geographic reach spans Shanghai, Hong Kong, and Taiwan, with a deep and wide team of talents with industry know-how for Chinese social media marketing.